Status Update Interview Series #2 – Mary Henige
Recorded: Friday March 2, 2012
Guest: Mary Henige, Director of Social Media and Digital Communications for General Motors
General Motors is a giant corporation, and with that comes a rather expansive presence on social media at the web as a whole. On this week’s show, Jacob talks with Mary Henige, the Director of Social Media and Digital Communications for General Motors. Henige discusses how GM keeps pace with the social media world, including how the company decides to actually take the leap and participate in a new social platform, most notably Google Plus. Then there’s the task of monitoring, updating, and engaging on all of the social platforms GM and its brands are on, and how GM structures their social media team. And at the end of the day, what is GM attempting to achieve on social media? Listen to the full length interview in the audio player above.
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