Social Biz
Social Biz – Is Social Media Always the Answer?
Social media is powerful, but is it always the best choice for marketers. And what value should you put on a follower or a like?
Social Biz #4 – Facebook for Non-Profits
Jacob does a case study of two non-profits and dissects how they use Facebook to promote themselves and interact with followers.
The Fine Line of Social Media
When can a business delete comments on their Facebook wall? It seems to be that question is the fine line of social media response.
Social Biz – Social Media for the Small Guys
Big business can afford to buy Twitter followers, but how does small business get by on social media
McDonald’s Learns, Starts New Twitter Campaign
McDonald's fumbled a Twitter campaign earlier this week, but they didn't give up, and this time they did it right.
Social Biz – Picking the Right Social Media
McDonald's has a Twitter hashtag fail. Jacob breaks down why the campaign suffered and what you can do to avoid similar situations.
Social Biz – Intro to Social Media
How does a business get started with social media? That question is answered in this introduction to social media for your business.
