Social media is powerful, but is it always the best choice for marketers. And what value should you put on a follower or a like?
Jacob does a case study of two non-profits and dissects how they use Facebook to promote themselves and interact with followers.
When can a business delete comments on their Facebook wall? It seems to be that question is the fine line of social media response.
Big business can afford to buy Twitter followers, but how does small business get by on social media
McDonald's fumbled a Twitter campaign earlier this week, but they didn't give up, and this time they did it right.
McDonald's has a Twitter hashtag fail. Jacob breaks down why the campaign suffered and what you can do to avoid similar situations.